Tag Archives: Old City

Dubrovnik and its future perspective in tourism industry.

Before I embark on writing these lines I would to point out that by no means am I an expert in the field that is to say that I hold no masters degree in tourism management. What I do have is first class information, gathered through association with people who work in Dubrovnik tourism industry, present and those who have done so for the past 30 years.

The so called new economy has developed at the speed of light, accompanied with the new technologies and the internet has made the planet Earth a rather small globe.

As the author of these lines, throughout my life, I have lived in London, Barcelona, Aix en Provence and Moscow at the end of the last century. Every time when I was asked where did I come from and when I answered Croatia what would follow would be that famous question which would resonate for me in the annoying way : “where was that?”. On the contrary, when the answer was Dubrovnik what would follow were the nods of approval and smiles on people’s faces with that famous sentence.” Oh I was there”, “Beautiful city”. Say noDubrovnik Old City Carmen more I thought to myself as I was admiring the power of panel advertising on London Underground tube stations. Only these days at the beginning of the 21 century there are millions of Dubrovnik panels on the internet and with direct channels of selling planes, hotels, villas for holidays, the scopes are enormous up to the point that the people as far as Brazil jump on their planes and come holidaying to Croatia and Dubrovnik.

The opinion of the locals regarding the future of their city is divided. While some recognize the need for progress and see imminent the construction of new five star hotels, real estate villas and apartments others strongly oppose it. A typical example was a golf project on Srdj Hill overlooking Dubrovnik when the calls were being made that this was an eco genocide which had the makings of a luxury villa real estate project. For all I know the owners of the “pastures” were paid promptly, in other words someone invested their time and money and personal reputation not only to earn money but to bring money to Dubrovnik. Golfers are people with huge disposable income and they choose to stay in modern urban accommodation. Now when I think that there are only six golf courses in the whole of Croatia and four of them are in Istria my maths is telling me that we are lagging behind. Golfers are also highly educated business people and they more often than not choose to host their incentives and business conferences in places where they can play golf. I am not a member of golf lobby but I just follow the logic that arrival of rich clients would make space for quality content in the Old City. Think of all high quality restaurants, Dubrovnik Old City St Mary'sart galleries, clothes boutiques, jobs in the construction industry, jobs in the service industry. And let me get this straight to you. If anything we need high quality real estate projects if we are to sustain the development of our tourism industry in the future. As I have outlined above, times have changed. With the arrival of globalization and new technologies the competition has increased and people with high disposable income got used to being “pampered” around the globe. So even if they are to fall in love with views over the island of Lokrum and the Old city while they are staying in the hotels such as Excelsior, Argentina or villas such as Victoria, Agave, Glavic,Dubrovnik and Sheherezade these rich clients cannot purchase a modern urban villa so that they can repeatedly return to Dubrovnik and Croatia.

Dubrovnik Luxury Travel  has teamed up with Spes Estate, Dubrovnik’s most reputable real estate agency.

Srđ Portolan, DLT’s member of the management board has signed business co-operation agreement with Mr Frano Bezić of Spes Estate Dubrovnik. Mr Bezić stressed out that luxury travel and real estate go hand in hand as they complement each other. Clients arriving to view houses on sale and apartments on sale in Dubrovnik are serviced by the likes of Dubrovnik Luxury Travel and vice versa. Currently there is a huge land development in Dubrovnik’s most favourite quarter Ploce on sale, 52 000 m2 with planned construction of modern day villas. Mr Bezic stressed out that among luxury travel holidaymakers there are always successful businesspeople, potential real estate buyers and investors alike.

Does Dubrovnik lack in high quality summer season event offer?

Srđ Portolan believes that Dubrovnik has a solid combination of cultural and entertainment activities during the summer season. Srđ continues to state that Dubrovnik Summer Festival, in itself is an srđ portolanestablished cultural brand which enables visitors to taste the unique experiences of the Old City summer open scene theatre combining Shakespeare and Držić ( Dubrovnik born renaissance writer of  black comedies ) or it is a chance to hear the echoing of Ivo Vojnovich’s famous Dubrovnik Trilogy ( pre-second war established writer ) who has so well described the fall of  the 19th century Dubrovnik Republic. Srđ Portolan believes that staging Dubrovnik born and bred writers and classical composers, Srđ gives an example of Luka Sorkočević, is one of the best way to promote local heritage in particular that of the Old City. However Srđ Portolan admits that perhaps Dubrovnik Summer Festival lacks modern day cutting edge touch and in this recession hit times visitors to Dubrovnik and the natives need a beauty to their eyes. Srđ Portolan elaborates that perhaps Miss Dubrovnik Summer Festival ought to be a regular feature. I laughed at first but then when I googled Miss America srđ portolan dubrovnik summer festival2014 I realized that Srđ was right and that his idea was not at all loony. Miss America is USA  and even world’s biggest non-profit organization sponsoring the education of women between the age of 17 and 24. Miss America 2014 winner Kira Kazantsev will opt out to become a law graduate. Srđ Portolan suggested that perhaps with the existing ACMT or the prestigious Rochester Institute of Technology already in Dubrovnik and perhaps if the winner of such manifestation can get scholarship for ACMT that would be an excellent way of demonstrating where a cultural manifestation with the elements of beauty can have entertainment factors and be beneficial for the local community. The biggest sponsor of Dubrovnik  Summer Festival is VIP, Croatian telecoms company. Srđ Portolan believes that perhaps Dubrovnik Summer Festival ought to incorporate fashion show elements. Srđ believes that perhaps summer edition of CRO A PORTER could be an excellent opportunity to launch young Croatian fashion designers that would have an excellent channel of marketing, direct one where the visitors, the tourists can purchase their garments directly. Such manifestation would draw a larger number of competing sponsors and would raise not only the profile of Dubrovnik but Croatia on the whole. Srđ Portolan is of the opinion manifestations that bear the local character such as Dubrovnik’s famous “ each part of the town has its street party” type are important not only as the entertainment to the visiting tourists but also to the locals as well as they are integral way of maintaining local tradition. So next time when you are in Dubrovnik and you see posters advertising “Gruška Noć” or “Noć Uvale” rest assured that it is a party night ( noć ) to be remembered for.

We have asked Srđ Portolan why is Dubrovnik so specific as a destination?

Srđ Portolan has been in the foreground of Dubrovnik newest era of its tourism prosperity since 1995 and Srđ has talked about Intercon travel agency humble beginnings on numerous occasions in the aftermath of the 1991-1995 war conflict. Srđ Portolan openly admits that he was learning the ropes of the trade as he went along and Srdj Portolan is a firm believer of the philosophy that a human being is learning all the time and that in this process of life cycle one is bound to make mistakes and regrettable decisions. Perhaps Srdj Portolan view of Dubrovnik as top destination is a biased one. But then again I would not blame him as he grew up in the part of Dubrovnik overlooking the Old City and the island of Lokrum which are great inspirations for any native of Dubrovnik. Srđ Portolan evokes the time when August 25 would mark the end not only of Dubrovnik Summer Festival but would also bring the ring of the school bell closer to home. Srdj adds that this would shorten the time spent on his favourite St Jacobs beach where he and his mates spent srđ portolan st jacobsdays on end playing two of their classy games: card game “tresheta” and the water sports game called “picigin”. Srđ Portolan believes that tourists can learn a lot about Croatian cultural legacy by visiting Dubrovnik and in particular Dubrovnik Old city. Srđ Portolan, has been an award winning manager on a number of times ( according to Croatian Institute of Business intelligence and poslovni.hr ). Srđ is right in his statement that a simple game of picigin which consists of keeping the small palmed size plastic ball up in the air the longer the better as one displays acrobatic skills of a ball saviour while the players’ feet are deeply buried in shallows of the sea water, is on the par with the top team building exercises that ever it were. Portolan adds the aim is to do your up most best for the people in your circle. One should even argue that the game of picigin resembles to Google +, the only srđ portolan piciginphotos you were sharing with your picigin circle friends were that of famous football players once the World Cup was in the headlines. What is more, the architectural beauty of the Old City was born out from the philosophy of common good and freedom in all its forms and shapes. The freedom of movement was well respected during the years of Dubrovnik republic and although Bing search engine may have come handy to find the services of such and such merchant at the end everyone knew their place as far as business and social connotation and etiquette was concerned. The last two survived the modern age as you do not need facebook, twitter to find your friend sipping his favorite coffee in the coffee shop where he has been surrounded by his inner circle of friends. Srdj Portolan remembers Dubrovnik Old City bloggers who were back in the mid-eighties strolling Stradun and literally shouting resourceful information about happenings at the time. The late Tomo Separevic was true Dubrovnik’s “origino” which translates as someone with bundles of personality. Despite the fact that he was shouting the news about the current political situation ( political blogging ) he observed the golden etiquette rule of Stradun walking. You never run on Stradun and you never shout after someone. It is not by chance that Srđ Portolan having visited so many destinations recalls the old Dubrovnik adage:

“Go everywhere but always come home !”