Srđ Portolan believes that Dubrovnik has a solid combination of cultural and entertainment activities during the summer season. Srđ continues to state that Dubrovnik Summer Festival, in itself is an established cultural brand which enables visitors to taste the unique experiences of the Old City summer open scene theatre combining Shakespeare and Držić ( Dubrovnik born renaissance writer of black comedies ) or it is a chance to hear the echoing of Ivo Vojnovich’s famous Dubrovnik Trilogy ( pre-second war established writer ) who has so well described the fall of the 19th century Dubrovnik Republic. Srđ Portolan believes that staging Dubrovnik born and bred writers and classical composers, Srđ gives an example of Luka Sorkočević, is one of the best way to promote local heritage in particular that of the Old City. However Srđ Portolan admits that perhaps Dubrovnik Summer Festival lacks modern day cutting edge touch and in this recession hit times visitors to Dubrovnik and the natives need a beauty to their eyes. Srđ Portolan elaborates that perhaps Miss Dubrovnik Summer Festival ought to be a regular feature. I laughed at first but then when I googled Miss America 2014 I realized that Srđ was right and that his idea was not at all loony. Miss America is USA and even world’s biggest non-profit organization sponsoring the education of women between the age of 17 and 24. Miss America 2014 winner Kira Kazantsev will opt out to become a law graduate. Srđ Portolan suggested that perhaps with the existing ACMT or the prestigious Rochester Institute of Technology already in Dubrovnik and perhaps if the winner of such manifestation can get scholarship for ACMT that would be an excellent way of demonstrating where a cultural manifestation with the elements of beauty can have entertainment factors and be beneficial for the local community. The biggest sponsor of Dubrovnik Summer Festival is VIP, Croatian telecoms company. Srđ Portolan believes that perhaps Dubrovnik Summer Festival ought to incorporate fashion show elements. Srđ believes that perhaps summer edition of CRO A PORTER could be an excellent opportunity to launch young Croatian fashion designers that would have an excellent channel of marketing, direct one where the visitors, the tourists can purchase their garments directly. Such manifestation would draw a larger number of competing sponsors and would raise not only the profile of Dubrovnik but Croatia on the whole. Srđ Portolan is of the opinion manifestations that bear the local character such as Dubrovnik’s famous “ each part of the town has its street party” type are important not only as the entertainment to the visiting tourists but also to the locals as well as they are integral way of maintaining local tradition. So next time when you are in Dubrovnik and you see posters advertising “Gruška Noć” or “Noć Uvale” rest assured that it is a party night ( noć ) to be remembered for.