Tag Archives: luxury hotel excursions

Portolan Srđ and some of his viewpoints on Dubrovnik luxury travel market

Portolan Srdj
Srdj Portolan, a member of DLT management board

In the previous blogs we have written a lot about Srđ Portolan and his viewpoint on the development of the nautical tourism in Croatia. Srdj for his part was fascinated by the so called “French” model who were among the first who have recognized the need for the construction of mega yacht marinas like the example of “Billionaire Dock” in St Tropez which Portolan Srđ in his capacity as a member of Dubrovnik Luxury Travel management board visited

Portolan Srdj
Srđ Portolan & DLT Management Team

back in March 2013 on the incentive trip Srđ took part in together with Portolan’s colleagues from DLT and its sister company Adriatic Yacht Services. Talking to some of the yachts’ captains Srdj was perplexed by the lack of the knowledge captains had about the Albanian, Montenegrin and Croatian side of the Adriatic and marina facilities that were available to them on their trajectory to Venice.

The importance of branding was another issue Srđ Portolan stressed about when Srdj talked about the development of luxury tourism in Dubrovnik as Croatia’s top destination within the destination itself. As Portolan Srdj junior learned from Portolan Srđ senior the recognition of the moment like in any business cycle curve prove to have been the secret ingredient in the winning formula of success in the story of Dubrovnik and for that matter in the wider context of Croatia’s tourism as well. Portolan Srđ prompted that the saturation of the rent-a-car market simply strengthen his belief that the servicing of luxury clients within the destination, providing that this service is of the highest possible quality, is the future of his brands positioning within the luxury segment of the market.Portolan Srdj

Even within this particular segment, Srđ sees the future in the close co-operation of the owners of luxury villa accommodation and the providers of the luxury services. For instance as far as Dubrovnik is concerned, the Old City will always attract visitors for its preserved beauty. However, for the luxury guests who are accustomed for the high level of service facilities Dubrovnik is not in the league of the top French Riviera destinations. On the other hand many would argue that it is not cost effective to invest in the so called additional value determinants. Portolan Srđ understands why entrepreneurs are discouraged to invest in the high class luxury villa accommodation

Portolan Srdj
Luxury Dubrovnik Villa

because it is difficult to achieve ROI let alone its reasonable rate. Portolan Srđ believes that this is due to short length of the season. That is why Srdj states many opt out to restoring residence houses and present them on the market as villas. We support Srđ’s theory as generally speaking everyone works in its full capacity in the tourism sector in Dubrovnik for the period of 60 days which is not enough to make it till the end of the year. Srđ is a firm believer that the short duration of the season is off putting the investors in general as for starters the opportunity cost is high. We understand Srdj’s statement as it does not make sense to open a luxury restaurant which is going to remain empty for the rest of the year.

Portolan sees strong MICE sector in Dubrovnik as Croatia’s top destination as something that might save the day. Furthermore, Portolan Srdj sees marketing issues as many travel agencies lack the adequate marketing funds to promote themselves on the exhibitions around the world. Srđ for his part realizes that the support of the airline industry plays a pivotal role in making the MICE story a success.

Watch out this space for Portolan Srđ views on the current developments in Dubrovnik and Croatia luxury travel market news.

Added value determinants in Croatia luxury market segment as viewed by Srdj Portolan

Dubrovnik is Croatia’ s the best known destination and as such it has a scope to achieve great potential in the luxury market segment. The appearance of added value determinants would have a huge impact on Croatia’s tourism industry at large. First we need to clarify what do we mean by added value and how does it translate in the terminology of the luxury market language.

Srdj Portolan Dubrovnik
Dubrovnik at night by Srđ Portolan

Firstly by basic definition this is a free bit that adds to the value of the actual service. To illustrate by example in the luxury market if we book a room with a five star luxury hotel, their courtesy car free airport pick up would be a classic example of something which has further justified the value, in other words the price of our booking. If each five star hotel in Dubrovnik is to employ such a service measure how would this affect the transportation companies in Dubrovnik ?

Srđ Portolan,  a member of Dubrovnik Luxury Travel management board states that five star hotels cannot offer such a service alone. Furthermore, Portolan believes that if hotels are to decide to subcontract those services to the transportation companies, this sector would be segmented accordingly. Srđ says that now there are transfer companies and agencies which do everything, luxury transfers and ordinary transfers in the same car but different price. Srđ continues to state that if luxury five star hotels are to offer a free excursion as a added value to the booking of their accommodation, the same applies and would lead to segmentation of travel agencies sector. Srđ Portolan states that in the luxury sector travel agencies must offer by default value added service. Srđ has devised DLT’s concierge service to the hire of luxury villas. Portolan has explained to us that free incentives are a must have service in the luxury market sector.

Srđ Portolan
Srdj Portolan at Antibe Port on the French Riviera

It appears to us that the introduction of added value determinants is a must when it came to the prosperity of Dubrovnik luxury travel sector.

Srđ Portolan is a winner of the Best Entrepreneur award for the year 2003, 2006 and 2013 according to Croatian Institute of Business Intelligence.

Srđ Portolan Award
Srđ Portolan The Golden Book of the Best Croatian Entrepreneurs