This morning I have red an interesting article in Croatian daily newspapers “Jutarnji list” which quite rightly examines the opportunities in congress tourism. Interestingly enough it is Croatia’s most photographed city of Rovinj which comes on the top of the list. Rovinj has a capacity to host some 20 000 business delegates and it is his proximity to five international airports that makes him popular with the businesspeople from around the world. Next on the list is the Croatian business most favorite: Opatija which is close to Rijeka and is also quite well connected via the motorway with the capital Zagreb. However, I have learnt myself a new “hotspot” word which is Green Riviera, in other words Zagorje region hills which not only offer the opportunities in congress but also in wellness tourism. Add to that sporting activities and gastro-enology offer of Zagorje region, proximity of four Middle Ages renovated castles, ideal for banqueting and incentives, this could be a right new hotspot for the business visitors. But others as well, all those tourists who seek quiet, relaxing breakaway weekends in one of Zagorje wellness centers and “termes”. Not being far away from the capital Zagreb is yet another advantage why people would choose this region.
Coming back to the Adriatic coast again, Sibenik is stealing the limelight of the congress tourism industry and its favorite hotspot of Vodice.
Last but not the least, it is Dubrovnik and that picturesque hamlet of Cavtat and it is Adriatic Luxury Hotel’s Croatia who is an absolute leader in the congress tourism branch in the area with the capacity to host some 1200 delegates. Proximity of the new Tuscany; Konavle region which offers a great deal when it comes to sporting and incentive activities such as biking, quadding, four wheel vehicles driving or simply lounging back in one of its traditional cuisine restaurants and sipping your “vino” and enjoying your food, “peka” being my favorite.
The author of this article is Srđ Portolan, a founding member of Intercon Group of Companies, a board director at Spes Real Estate and Dubrovnik Luxury Travel.
In this post Srđ Portolan will examine the success of the eco-tourism in the region of Konavle and what are other potential areas on Dubrovnik region where this model of tourism can be improved.
Srdj Portolan has told us that the so called farm household tourism which offers their guest the unique taste of the local way of life is on the rise. Srđ tells us that the guests are eating organically grown food . Portolan further adds that when the season permitts they get involved in local farm works like picking up the olives or grapes.Srdj Portolan continues that this trend of relaxation is well known among the European countries and in particular those in the Scandinavia. Srdj also says that this type of holiday has an educational connotation as parents teach and offer to their children first hand experience about the food making process, for instance olive oil production. Srđ Portolan believes that Dubrovacko primorje apart from capitalising on the cultural aspects, the village of Ljubac is a typical example of seeing a traditional celebration of Easter, natural remedies routes ought to be established. Like that of Konavle region Srđ adds and following example of Peljesac region where the wine road has been routed and posted, Srđ Portolan belives that the same ought to be done for the so called “Natural Herbes” routes. Srđ states that in modern age of living more and more people turn to alternative methods for treatment especially when it comes to headaches and lighter form of aches. Srdj Portolan suggests that the tourists would love the opportunity to pick up their own St John’s Worth plant, dry it and make their own tea out of it.
Srđ Portolan believes that cultural aspects always need to be taken into account. It is true that for Scandinavian tourists the sun is the central piece of their holiday combining with the cultural visits to places like Mostar. However the same cannot be said for the guests from Middle Eastern oil rich countries. Portolan adds that a small luxury hotel in the rural countryside Konavle will do well for the fact that it close to river Ljuta. It is precisely water that they are fascinated about for the simple shortage of it in the Middle East. Srdj Portolan states that it is a common misconception that a guest from Middle East is interested in visiting Mostar, architecturally it is a Turkish legacy a story seen millions times over in Istanbul.
Srđ Portolan believes that the scope for eco-tourism growth is large and it is there to be explored with the right marketing tools in your hands.