Srđ Portolan in his capacity as Intercon Dubrovnik Travel & Maritime Agency managing director has taken an example of Singapore as world’s most desired medical travel destination. The success of Singapore story lies in clinics’ investment into modern day medical equipment, highly skilled labor force and readiness of Singapore National Tourist Board to invest into this segment of tourism in the sense that it has recognized its added values as means of attracting health care clients.
Srđ Portolan continues to highlight the fact that it is the added value which counts in promoting a destination. Cultural heritage of Dubrovnik Old City coupled with the areas natural beauty represents the biggest value added asset that Croatia has to offer. On the other side, Srđ Portolan adds, Dubrovnik has a fair share of clinics and one stands out in particular. Marin Med clinic and Dubrovnik private hospital not only that it has the ultra modern technology but it has the world renown doctors especially in the field of plastic surgery, orthopedics, spine minimal invasive procedures as well as yet to be introduced bariatric surgery.
Marin Med Private hospital is a unique of its kind as it offers the luxury of seven specially designed apartments, two of which are equipped to cater for seriously ill patients.
Another issue which can facilitate the development of medical tourism as far as Croatia is concerned as an EU member country is more transparent and if somewhat encouraged implementation of the EU directive on cross border health care. Portolan sees this directive as more of a political rather than economical issue. The political party in power in the countries like UK cannot admit the fact that their national health care systems are over burdened and that sending patients to other EU countries private clinics could be potentially viable solution for the UK tax payers.
The coming into effective functioning of EU directive on cross border health care can significantly improve the figures of Dubrovnik and Croatia’s post and pre season revenues.