Intercon, Dubrovnik’s travel and maritime agency has become the part of Mediterranean Yacht Agents’ network. Kristian Vrbanić, who represents Mediterranean Yacht Agents for Croatia has recently returned from the world famous Mediterranean & Adriatic Yachting Fair.
Q:Kristian, could you tell us your first impressions?
A:Well, I was surprised how little the area of the Adriatic is explored and therefore marketed among the yacht charter companies.
Q:Why do you think that is the case and do you believe that this trend will change in the near future?
A:I believe that I can answer this second question. The world of the yacht charter is changing dramatically with the emergence of Porto Montenegro. May is the month of Cannes Film Festival and this is the time when Monaco shines. The mega yachts are emerging and after the festival are cruising towards Sicily. This is the crossroad, where they turn towards Turkey and Greece or they enter the Adriatic at Porto Montenegro. Porto Montenegro is an appealing option as it offers tax free fuel and on the top of this Montenegro offers charter free contract if the passengers board then and there. This is where their Adriatic Yacht charter begins.
Q:And where does it take it from here?
A:From Porto Montenegro, they enter Croatia, Dubrovnik, Korcula, Vis, Hvar Split for a 10 day charter of they may continue all the way to Venice, for a fortnight charter exploring the beauty of Croatia’s 1000 islands.
Q:How about Turkey and Greece or Malta?
A:Unfortunately, it seems to me that due to the political situation, there will be less traffic in these waters.
Please visit interon.hr for more info on your Adriatic yacht agent.
Tvrtka Intercon Dubrovnik prošla je dugačak put razvoja od svojih skromnih početaka kao rent a car agencija davne 1995. do današnje renomirane turističke i pomorske agencije. Pitali smo Srđa Portolana, člana uprave Intercona Dubrovnik, koliko se toga promijenilo u razvoju turizma otkada je njegov otac također Srđ Portolan hrabro odlučio krenuti u rent-a-car poslovanje, netom nakon završetka
Domovinskoga rata. Srđ nam je objasnio da je njegov otac znanje i iskustvo stečeno kroz dvadesetogodišnji rad na raznim razinama poslovanja u turizmu jednostavno primjenio u njihovoj tvrtci. Portolan mlađi nam nadalje naglašava da je u svakoj vrsti poslovanja imperativ imati viziju. Srdj je tu viziju imao za luksuzni korporativni segment turizma.
Srđ Portolan dalje elaborira da je u vrijeme odmah nakon završetka rata veliki broj stranih državnika posjećivao Dubrovnik i Hrvatsku te je njihov dolazak predstavljao zlatnu priliku za oblikovanje cjelokupne usluge servisiranja njihovoga dolaska. Srdj nam je rekao da je u to vrijeme imao ono što se u svijetu „biznisa“ zove “zlatna koka” u djelatnosti rent-a-car-a te da se mogao usredotočiti na razvijanje luksuznoga korporativnoga segmenta. Srđ Portolan nam je priznao da se dubrovački turizam, po njegovom mišljenju, razvija u smjeru omasovljenja, odnosno kvantitete a ne kvalitete, te da nije siguran u njegov krajni ishod. Srđ nam dalje objašnjava da su male agencije prepoznale mogućnosti u segmentu rent a cara i krenuli kopirati jedni druge. U toj konkurentskoj borbi „malih“ veliki igrači namirisali su priliku te su svojom jačinom u količinskoj sposobnosti da ispostave auto bilo gdje poklopili male konkurente i to s najpresudnijim čimbenikom: cijenom.
Iznenada Srđ je bio suočen s gašenjem jednoga segmenta turističkoga tržišta koji mu je omogućavao da se usredotoči na razvijanje svoje tvrtke u drugim smjerovima tj. da pronađe najprofitabilniji segment. Srdj nam kaže da se u danome momentu, poučen uspjehom servisiranja korporativnoga diplomatskoga segmenta, odlučio razvijati u smjeru kvalitete i luksuza. Srđ nam dalje predočitava kako je dolaskom diplomata i političara nastupio i dolazak slavnih i „jet seta“. Srdj se nadovezuje te nam govori kako se naglo javila potreba za pomorskim agentima budući da su se slavni vozili morskim putem. Srđ nam dalje objašnjava kako je Intercon Dubrovnik od rent-a-car agencije postao pomorska agencija. Srđ je također uvido da je pojava branda u luksuznom turizmu presudna za daljnji razvoj njegovog poslovanja. Tako su i nastala dva branda: “Dubrovnik Luxury Travel” za putnički dio te “Adriatic Yacht Services” za pomorski dio agencije.
No Srđ Portolan se tu ne zaustavlja. Srdj obožava sport, tenis, trčanje, ronjenje i sve adrenalinske sportove. Srđ je veliki motivator te rado osobno provjerava usluge koje plasira na svojim web stranicama. Na nedavno održanome incentivu kojemu su prisustvovali svi djelatnici “DLT-a” i “AYS” Srdj je bio oduševljen slobodnim padom niz kanjon rijeke Cetine dok je priključen na sajlu pod adrenalinskim naponom izbacivao svu nakupljenu negativnu energiju smišljajući pritom kako bi bilo idealno uvrstiti ovaj pad kao dio incentiva za nadolazeće grupe. Prema nekim slobodnim procjenama sve je veći broj mladih profesionalaca koji žele obići pojedinu zemlju i upoznati njene prirodne ljepote i kulturnu baštinu kroz ovaj oblik turizma.
Srđu poželimo sreću u njegovim nadolazećim poslovnim aktivnostima u nadi da će i ovaj segment turizma doživiti svoje luksuzno izdanje u novim podvizima Srđa Portolana
In the previous blogs we have written a lot about Srđ Portolan and his viewpoint on the development of the nautical tourism in Croatia. Srdj for his part was fascinated by the so called “French” model who were among the first who have recognized the need for the construction of mega yacht marinas like the example of “Billionaire Dock” in St Tropez which Portolan Srđ in his capacity as a member of Dubrovnik Luxury Travel management board visited
back in March 2013 on the incentive trip Srđ took part in together with Portolan’s colleagues from DLT and its sister company Adriatic Yacht Services. Talking to some of the yachts’ captains Srdj was perplexed by the lack of the knowledge captains had about the Albanian, Montenegrin and Croatian side of the Adriatic and marina facilities that were available to them on their trajectory to Venice.
The importance of branding was another issue Srđ Portolan stressed about when Srdj talked about the development of luxury tourism in Dubrovnik as Croatia’s top destination within the destination itself. As Portolan Srdj junior learned from Portolan Srđ senior the recognition of the moment like in any business cycle curve prove to have been the secret ingredient in the winning formula of success in the story of Dubrovnik and for that matter in the wider context of Croatia’s tourism as well. Portolan Srđ prompted that the saturation of the rent-a-car market simply strengthen his belief that the servicing of luxury clients within the destination, providing that this service is of the highest possible quality, is the future of his brands positioning within the luxury segment of the market.
Even within this particular segment, Srđ sees the future in the close co-operation of the owners of luxury villa accommodation and the providers of the luxury services. For instance as far as Dubrovnik is concerned, the Old City will always attract visitors for its preserved beauty. However, for the luxury guests who are accustomed for the high level of service facilities Dubrovnik is not in the league of the top French Riviera destinations. On the other hand many would argue that it is not cost effective to invest in the so called additional value determinants. Portolan Srđ understands why entrepreneurs are discouraged to invest in the high class luxury villa accommodation
because it is difficult to achieve ROI let alone its reasonable rate. Portolan Srđ believes that this is due to short length of the season. That is why Srdj states many opt out to restoring residence houses and present them on the market as villas. We support Srđ’s theory as generally speaking everyone works in its full capacity in the tourism sector in Dubrovnik for the period of 60 days which is not enough to make it till the end of the year. Srđ is a firm believer that the short duration of the season is off putting the investors in general as for starters the opportunity cost is high. We understand Srdj’s statement as it does not make sense to open a luxury restaurant which is going to remain empty for the rest of the year.
Portolan sees strong MICE sector in Dubrovnik as Croatia’s top destination as something that might save the day. Furthermore, Portolan Srdj sees marketing issues as many travel agencies lack the adequate marketing funds to promote themselves on the exhibitions around the world. Srđ for his part realizes that the support of the airline industry plays a pivotal role in making the MICE story a success.
Watch out this space for Portolan Srđ views on the current developments in Dubrovnik and Croatia luxury travel market news.
Come July 10 and Dubrovnik summer scene becomes really heated as this is the opening night of Dubrovnik Summer Festival. For many of us who are associated with Dubrovnik Luxury Travel, this is when really things get to start crazy and our sister company Adriatic Yacht Services gets inundated with various queries from yachts and mega yachts ranging from clearance and provisioning to off shore concierge services which are naturally provided in the most efficient way by Dubrovnik Luxury Travel team.
The beginning of July marks the arrival of rich and famous in Dubrovnik. And one thing is for sure that luxury villas in Dubrovnik with top notch amenities and by this I mean the close proximity to the Old City with the pool facilities and the view over the Old Harbor and the island of Lokrum are difficult to get by. However, we at Dubrovnik Luxury Travel have worked hard to offer you the most exclusive villa in Dubrovnik and the whole of the Adriatic.You think we exaggerate. This is where the writing stops as photo speaks thousand words. Ladies and gentlemen may we proudly present you the world of luxurious bliss, style and everything which is in the slightest way associated with a word luxury in Dubrovnik in the range of luxury private accommodation in Dubrovnik.
Read more about luxury villa in Dubrovnik here!