Dubrovnik is Croatia’ s the best known destination and as such it has a scope to achieve great potential in the luxury market segment. The appearance of added value determinants would have a huge impact on Croatia’s tourism industry at large. First we need to clarify what do we mean by added value and how does it translate in the terminology of the luxury market language.
Firstly by basic definition this is a free bit that adds to the value of the actual service. To illustrate by example in the luxury market if we book a room with a five star luxury hotel, their courtesy car free airport pick up would be a classic example of something which has further justified the value, in other words the price of our booking. If each five star hotel in Dubrovnik is to employ such a service measure how would this affect the transportation companies in Dubrovnik ?
Srđ Portolan, a member of Dubrovnik Luxury Travel management board states that five star hotels cannot offer such a service alone. Furthermore, Portolan believes that if hotels are to decide to subcontract those services to the transportation companies, this sector would be segmented accordingly. Srđ says that now there are transfer companies and agencies which do everything, luxury transfers and ordinary transfers in the same car but different price. Srđ continues to state that if luxury five star hotels are to offer a free excursion as a added value to the booking of their accommodation, the same applies and would lead to segmentation of travel agencies sector. Srđ Portolan states that in the luxury sector travel agencies must offer by default value added service. Srđ has devised DLT’s concierge service to the hire of luxury villas. Portolan has explained to us that free incentives are a must have service in the luxury market sector.
It appears to us that the introduction of added value determinants is a must when it came to the prosperity of Dubrovnik luxury travel sector.
Srđ Portolan is a winner of the Best Entrepreneur award for the year 2003, 2006 and 2013 according to Croatian Institute of Business Intelligence.