Prague, Istanbul, Dubrovnik. This last has won indeed the third place in the MICE destinations category. We have written before about Croatia as a MICE destination and have recognized Rovinj and the so called Green Riviera, Zagorje Hill Region. However, it is the setting of Dubrovnik’s Old City that keep attracting the businessmen from around the Europe. Dubrovnik’s gastronomy and in particular enology offer is second to none. After all what better than to visit Konavle and Peljesac wine region and enjoy the oysters from Mali Ston Bay after a hard day of conferencing. The global climate change has affected Dubrovnik’s tourist season for the better, hard to believe that a negative can turn to positive. Now it is perfectly normal to organize a dinner for conference people in October at sea, hiring the imposing 15th century replika Karaka boat. Twenty years ago this would have been unheard of as the beginning of September really meant the end of the season for that year. These days the cruisers are known to have docked in November. I personally OK this phenomenon despite the fact that I would imagine that these type of package deals in November are cheap and perhaps do not attract the luxury destination clients.I would love to see more small cruisers companies with luxury ships visiting destination in the same way as I see the development of the golf project as an ideal opportunity to attract businesspeople with deep pockets.
I would also like to focus a bit on the domestic clientele. During the off season time would it not be profitable to offer a month stay in the luxury hotels on full board. I guarantee that this would attract Zagreb’s creme de la creme to Dubrovnik who perhaps would become new Biarritz.